AI Insights · Timothy · December 2023
Top 5 Beauty Retail Apps on iOS in Mexico: Q4 2023 Performance
Discover the performance trends of the top 5 beauty retail apps on iOS in Mexico for Q4 2023, including downloads, revenue, and active user metrics.
In Q4 2023, the top 5 beauty retail apps on iOS in Mexico showed varied performance across downloads, revenue, and weekly active users. Here’s a detailed look into each app’s metrics:
SEPHORA experienced a remarkable increase in downloads, starting at 4.3K in late September and peaking at 13.6K by the end of December. Weekly active users also saw a steady rise from 45.5K to 68.1K over the same period.
IPSY: Personalized Beauty had a more modest performance in downloads, with figures fluctuating between 654 and 1.3K throughout the quarter. Active users showed a slight upward trend, ending the quarter at approximately 8.1K.
OnSkin - AI Product Scanner generated consistent revenue, with weekly earnings ranging from $224 to $447. Downloads varied significantly, starting at 1.1K in late September and dropping to a low of 194 before rebounding to 503 by the end of December. Weekly active users remained relatively stable, hovering around 1.8K to 2.1K.
Lush Fresh Handmade Cosmetics saw minimal activity, with downloads peaking at just 146 and weekly active users ranging from 108 to 0, indicating a decline throughout the quarter.
Perfumerías DRUNI also had low engagement, with downloads not exceeding 12 in any given week and active users reaching a maximum of 21 during mid-November.
These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower’s platform.
